Vilain-Innovations Literary Agency

Authors today are concerned about the following critical changes in the outlook for sales and distribution of writing products. For this reason, Vilain-Innovations offers six important services.

1. THE EVER-CHANGING LANDSCAPE FOR READING AND SELLING BOOKS   

The decline of bookstores and the emergence of various digital books and book readers as an alternative to physical publishing have changed the landscape, but it has not put the hard and softcover books outside of the marketplace.
A serious literary agency cannot ignore both the traditional and newer approaches to information distribution. Besides, using computers, cellphones, I-pods, etc., e-books can be read on special digital book readers like Amazon’s Kindle, the Linux-based Hanlin e-Reader V3 and Windows CE-based Bookeen Cybook. For this reason Vilain-Innovations will help an author publish his own e-book as well as promoting it along with the hard and soft cover versions to major and independent publishers.

2. READERS DEMAND A MEDIA PLATFORM FROM AUTHORS

There is the need for a self-generated platform for promotion and sales, even if one is involved with a major publisher. Various types of internet marketing have become a major key to success in the world of the New Media. This is a vast terrain, including podcasting, blogging, inclusion of arricles in e-zines and newsletters and broadcasting to a great many social networks. Facebook fan pages and Twitter, for sure, have become a must for every author.They can also create a platform for their works via I-pods. They can do webinars, give offline lectures and seminars.

3. PUBLIC RELATIONS AND THE NEW MEDIA

There is also a need for public relations methodologies to reach targeted audiences, often on a truly global platform. This can be via bookshops  and book signing, but also using conventional and New Media approaches to gain outside publicity. This could include the author hiring book publicists to promote him or herself on “radio tours”. It might be getting signed up to a speakers’ bureau, which is big money for a successful author. Press releases these days blend Internet with television, radio and print. For a successful author with a large publisher, a lot of this expense and a certain amount of money are taken off by the author. But this is an age, where an author, if sufficiently clever and sufficiently capitalized, can propel himself to notoriety and income without a major publisher, particularly in the self-development arena.

4. CROSS OVER MEDIA

There is an ever widening opportunity for cross-over media: for a book to become an audiobook, a documentary or a movie to be digitally propagated and sold in various forms on the web. This is why Vilain-Innovations looks at film and other types of companies – even music companies ( for music scores and songs for its films) to pitch its products. We deal with all major distribution channels for media products related to books. This we will promote books to publishers, but also to film companies, or assist am author in having his book adapted for the screen.


5. IN-HOUSE TRANSLATION DEPARTMENT
Even though the world has become global, in the world of books and information, the need for the translation of languages has only increased. For this reason Vilain-Innovations offers its own in-house translation department.
See translation service section for a full description of our services.

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Brian Murray, Harper CEO, Harper Collins Publishers Worldwide

Harper Collins Information of New Trends in Publishing

In this exclusive interview, Brian Murray, President & CEO of HarperCollins Publishers Worldwide, discusses the thinking about books beyond their print containers, return on investment and keeping up with the pace of innovation, and the HarperCollins’s 26-lend policy for e-books in libraries.

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Inside Random House

Many people work behind the scenes at Random House to bring each book to the widest possible audience. Here, you’ll meet some of them and learn more about what’s involved, from editorial and design through production, marketing, sales, and distribution.

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September 15, 2012 · 4:30 pm

Things publishers look for in new authors.

Publishers invariably look at  the following matters
when reading a proposal from a new author:

1. Has the book a good concept?
Is this idea compelling? Is it different enough
to stand out? Is the story coherent.

2. Can the author write?
Publishing is  quite challenging. Therefore, publishers
want to know if you can write more than one book. If
a publisher invests in an author, he wants to know
whether that person can write a second or third book,
or even more.

3. Does this author have a platform?
Nowadays publishers expect you to have one.
It’s not unusual for a publisher to ask an author
about blog traffic,  Twitter followers  or the number
of fans you have on Facebook . You don’t need to
have a massive platform to get a book published.
However, you need to show a publisher that
you’re committed to building one.

 

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From the Typewriter to the Bookstore

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How Authors Can Use Pinterest as a Promotional Tool

How authors can use Pinterest as a promotional tool

Well, if you’ve spent much time on social networks, you know that
shouting “Buy my book!” every couple days is a sure way to annoy
your followers. You have to be more subtle, more sideways, more
creative. Pinterest is a great way to enhance your author “brand,”
build your platform, and create compelling content that supports
your book promotion efforts. And since Pinterest users can create
unlimited “boards” for each new interest or topic, you’ve got options.

Here are a few ideas:

1) Create a Pinterest board for the main characters or
settings in your book.
Ask your fans to add photos they think
help make those people and places feel real. What does the mysterious
hero look like? What about pictures of that icy field where the murder
took place?

2) Give us a behind the scenes glimpse into your process.
Show fans your desk, your typewriter or computer, your waste basket
of discarded poems, the view outside your window, etc.

3) Get aspirational.
Where do you want to travel on your book-tour? Where would you love
to spend a week writing? Show us the photos!

4) Ask for inspiration. You can create boards to bring your previously
created characters into 2D. But the process can flow the opposite direction,
too. What about asking your readers for help when you’re just developing
a new story? Are you searching for the right details about pistols to put into
your Western? Ask for some photos of old guns.

5) Promote your friends and heroes.
Social media followers are turned off by constant self-promotion, but pimping
books by other folks can go a long way. You’re giving solid recommendations
to your fans, and the writers you promote will be thankful.

Some basic rules for using Pinterest

Again, if you’ve been using Facebook or Twitter for a while, the same
general guidelines apply to Pinterest.

1. Stay engaged in the conversation. Don’t just post your own
content and call it good. You need to re-pin, like, and comment on
other people’s Pinterest content. Follow the Pinterest boards of
writers you admire.

2. Put the “P” symbol on your site or blog so your readers
will know they can also follow you on Pinterest.

3. Make sure the names of your boards have catchy titles.

4. Large photos are best. Pinterst is all about the visual. Pick g
reat pics.

Source: Chris  Robley:  Bookbaby.com

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How to Create Buzz from a Hashtag on Social Media

How to Create Buzz from a Hashtag on Social Media by Tara Hornor –

You’ve seen them before, even if you didn’t know what you
were seeing: #hashtags have become much of a trend on the
Internet within the past few years. Starting on the social
networking website Twitter, other social media sites have
picked up on using them as well.These include the hot social
media sites such as Pinterest and Instagram.

While the use of the hashtags is used by Twitter users from
all over the world to talk about a wide range of topics, you
can even use it to help your business and increase exposure.

If you are not familiar with the hashtag, it is actually used
on Twitter as a representation of specific topics that people
are talking about on Twitter in their Tweets. The tweets are
short messages that Twitter users can type in throughout the
day, talking about anything and everything that they want to.
For example, if you were tweeting about a recent news event,
you might tweet something like this:“Wow! Can’t believe that
actually happened! Now what?! #newsevent

The Hashtag is simply the two words combined into one (with
no spaces) with the “#” in front. It can also just be one word
ee.g.g #Marketing.

Why Are Authors Using Hashtags and How Do They Help?

It is a way of gaining more attention your novel. There are
currently millions of people worldwide who log onto Twitter
every day to write tweets or see what their followers are up
to. To sum it up, if you want free exposure for your novels,
creating a hashtag for it would be your best bet.

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Get to know ‘ Scholastic’

VP Tour of Scholastic !

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September 15, 2012 · 7:58 am